Why Giraffe?

If you’ve read this far, you won't be shocked to find out that Giraffe is based on a simple idea. We're a team who has won recruitment advertising clients of all sizes and types across all industries. And when we have won them, we have kept them - after seven years together, we have only ever lost one regular customer.

Maybe that's because 90% of our business comes from referrals in the first place. Or it could be the trust engendered by never having to give a credit for an error in an advert in all those years. Possibly it's our attention to detail. Or it might be because people enjoy working with us. Or maybe it’s because we are Londoners. Who knows?*

"Thanks, Maria. Those small changes do make a difference." Helen Unwin — Scientific Generics, October 2005

And our simple idea? Much more of the same for a start. We're very happy with at least 95% of the way we've always done things and, much, much more important, so are our clients.

But, with total independence, we have also added and improved a lot of things – for example, our documentation, our invoicing, our approach to printed materials, our range of services. We've built an in-house customer database that records every aspect of our contact with clients, we've created a unique web marketing package, we've started the very first blog in our industry, and so on.

But that's not all.

We've also formed a series of partnerships that allow us to offer just about every service you could ever want, however specialised, from our own resources. And the key is what you want. Not what we want to sell you.

"I have had a look at the promotional leaflets you sent through and I think they are great! Thanks so much for having another go — it was definitely worth it. We are so pleased with it. They are both great. Much more the kind of thing we had in mind, in fact a little bit more." Liz Sparham — Planetary Tribe, November 2003

With the internet, would you prefer a pre-packaged "solution" to a problem you probably don't have, created by people who have never worked in HR? Or would you like to discuss exactly what you need face-to-face, with a programming expert who'll design what you want - at a price that reflects his time, not corporate overhead. If it's the latter, talk to us.

With print, do you want to pay a print cost which is marked up to what it is thought you can afford? Or do you want to pay the actual cost as priced by the printer plus a small, clearly defined mark up? If it's the latter… well you know the rest.

“Fantastic - I do like the brochure as it really gives the impression to candidates that they are going to be part of something exciting. The ads do really push the fact that this is an exciting environment and that we are part of the future in diabetes and obesity treatment.” Anne Goodenough – Prosidion, September 2005.

As we said, simple. But very, very effective.

*Our clients probably do, so feel free to contact us for references. Alternatively we'll e-mail you some testimonials.