The Whole of the Blog

“Just wanted to congratulate you and Kim for the Ad Agency Blogging idea. Has definitely got a few people talking and is doing a great job at profiling Giraffe. I was also impressed to see that you have snapped up the top spot on google searches for 'Advertising Agency' and 'Recruitment Advertising Agency'. Shrewd media buying there, I hope it pays off for you. I' m sure it won't be long before you're looking down at your competition”. Scott Pugh – Prospects Graduate, 15 November 2005

“In the mid 1990’s the phenomenon now called blogging was little more than the sometimes nutty, sometimes inspired writing of online diaries. These days, there are tech blogs, sex blogs, drug blogs, teenage blogs, news blogs, and commentary blogs. The phenomenon is real. Blogging is changing the media world in a publishing revolution more profound than anything since the printing press”. Blimey, that’s blogging, is it?

All a bit more serious than I thought when, as writer of a “monthly” newsletter that’s come out 22 times in 11 years (you do the maths), I agreed to jot down some thoughts daily (LOL!) to let the world know what life is really like in our industry.

The Whole of the Blog is the very first online diary devoted to UK recruitment advertising (now, why doesn’t that surprise me?) and is our tiny contribution to the publishing revolution mentioned above.

Feel free to use the facility that allows you to respond to our rantings, although be aware that we have to reserve the right to edit replies. On that censorious note, here we go…

“You, my friend, were born to blog . It's the perfect medium for your rants” Paul Orvis — Connecticut , USA , November 17 2005