Turning Point
Task
Turning Point, a social care organisation working with individuals and their communities across England and Wales in the areas of drug and alcohol misuse, mental health and learning disability, asked us to raise awareness of a new London help centre with a billboard poster campaign.
Our Solution
We created three hard hitting billboards, with the lead poster headlined "He's Cracking Up", with an appropriate visual, and copy that depicted the thoughts of a crack addict as his world fell to pieces.
