Lazard
Task
Very quickly, on deadline, create an advert for three administrative positions for a brand new client. There were no job descriptions or brief available. It was that rushed.
Our Solution
Talked through the positions and the kind of person they wanted with the client, wrote job descriptions based on this and “general knowledge” (we’ve done many similar positions before). “Googled up” Lazard (their website was down) for some corporate detail, all of which indicated they were a cut above in their industry. Hence the single word headline - “Prestigious” – which not only really stood out in the press, but also described the company and was a good recruitment sell. All positions were filled as a result.
