Aberystwth
Task
Advertise a job which probably involved relocation and cooking "en masse" for up to 500 students, which would not necessarily attract the calibre of Chef sought by the client. Two previous (non-Giraffe) adverts hadn't worked.
Our Solution
We found the real selling point – and sold it. Unusually, this role offered three weekends off out of four with no late night shifts. "Enjoy fabulous weekend breaks" with a picture of Aberystwyth (taken by the client and altered by us to save cost) neatly sold this and the location. The cooking "en masse" issue was dealt with by mentioning the job also involved fine dining by VIPs and portraying the two different techniques as, together, forming a unique challenge.
The position was filled.
